Sales teams are often tasked with honing their cold call skills and fine tuning their presentations…
But seasoned pros know that the real money is in the follow up.
80% of sales require at least 5 follow ups to occur, but only 40% of sales reps follow up more than once.*
Since few prospects will be ready to sign right away, sales teams need to pay close attention to their follow up strategies.
In your follow up calls and emails:
- share success stories and case studies
- address common objections
- present educational content that compares & contrasts your products and services with those of your competitors.
When the time comes to buy, prospects will remember you as a credible, helpful contender.
Learn to play the long game by following up consistently and you’ll be rewarded for your professional persistence.
*Source: @marketingdonut
