It can be tempting in the push to drive more leads to grab contact details for your ebooks, whitepapers, and case studies.
But if your content is truly valuable, you’ll drive more demand by ungating the content.
If the goal is to educate your audience and provide value, there is no need to put up roadblocks. You want as many eyeballs on your expertise as possible.
Instead, share it freely and watch more customers understand and respond to your value proposition as they shop for solutions.
To reconnect with consumers of your ungated content consider adding push notifications to your site.
With push notifications you can get opt-ins with one click, continue to reach a targeted audience and you won’t get buried in the inbox.