#1: OUR COVID-19 RESPONSE AND MORE

IMPORTANT MESSAGE FROM
KAREN ERICKSEN
VP OF RESEARCH
BUILDCENTRAL, INC.

March 25, 2020As the COVID-19 situation develops in the US, I want to reassure you that the BuildCentral Research Team is fully staffed and working hard to provide new projects and updated leads every day.

Our research continues to operate at 100%.

In the last week, we created over 800 new project reports and updated information on an additional 3,000 reports.

We have increased the rate of both outbound calls and email outreach to get you updated project statuses and we are pleased to be receiving a steady stream of responses.

Our team is carefully tracking projects that have been delayed, but we are also finding many developments that are still on track to start or have already broken ground.

Construction continues in states across the nation, including New York, California, and Illinois.

We are here to answer your questions and help in any way that we can.

In the meantime, stay safe and stay logged in for the latest construction news from our team.

Sincerely,

Karen Ericksen
VP of Research Operations
BuildCentral, Inc

NEW PROJECT CATEGORY

INTRODUCING COVID-19 RESPONSE PROJECTS

Starting immediately, BuildCentral is adding new COVID-19 Response projects to the ConstructionWire and MedicalConstructionData databases.

These are new projects that will be built or repurposed to respond to COVID-19.

Stay tuned for more details as we continue to refine this new project category.

How to Survive & Thrive During COVID-19

The first entry in our new series on how to thrive personally & professionally during COVID-19.

CONTINUE

INDUSTRY NEWS

CONSTRUCTION NEWS
Construction sites still open – but coronavirus slowing some projects (Miami Herald)

HOSPITALITY CONSTRUCTION NEWS
Hawaii construction industry may ease virus economic impact​ (Hawaii News Now)

MEDICAL CONSTRUCTION NEWS
Can the U.S. build a hospital in two weeks? (Fast Company)

MULTIFAMILY CONSTRUCTION NEWS
Why Some Investors Are Seeing Opportunity Today (GlobeSt.)

SALES TIP OF THE WEEK

Remember to be problem centric not product centric

In times like these, you need to get the most out of every conversation.

Find some problems to solve and you’ll be closer to landing a new deal.

How do you probe for these pain points?

Consider questions like:

  • Are you hitting all of your goals?
  • When you think about the last client who left you, what was the reason?
  • How often does that problem occur?
  • What kind of impact would solving that problem permanently have on your business?

Weave a few of these into your next exploratory call and you may find surprising new ways to help solve the problem and win the business.

MARKETING TIP OF THE WEEK

Utilize heat maps to increase conversions

Now more than ever, marketers need to squeeze more from their site traffic.

Consider using heat mapping technology.

Found in tools like Hotjar and Crazy Egg, heat mapping tracks user behavior on your site.

You’ll better understand where your users are engaged, what makes them bounce….and what makes them convert.

Heat maps are also good way to see the impact of new changes to your site during your A/B tests.

Both tools mentioned above come with free trials.

COVID-19 AND HOW YOU CAN HELP

There is a shortage of personal protective equipment for our healthcare workers and first responders.

Please visit
 DONATE YOUR PPE 
to learn how you can help.

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