If you open HotelMarketData and search for planned hotel projects, you’ll notice that big chains don’t comprise the majority. There’s an underbelly to the hotel construction market, one not run by Marriotts and Hiltons, but it’s hardly ugly. Instead, it’s just full of independent projects. As such, you might be missing out if you’ve been using HotelMarketData to focus only on big-name hotel brands.

While those brands are great, and are no doubt planning and building projects of their own, they still represent a minority share of the hotel construction pipeline. So, without further ado, let’s learn to find the value in planned independent hotel project leads.

Why Independent Hotel Projects?

At this point, we’ve already cleared up that most planned hotel projects are independent ones. That means that looking only for chain hotel leads is limiting you to less than half of the planned hotel construction pipeline. Also important to understand is how we at BuildCentral distinguish between independent hotel projects. Some hotel projects we list simply as Independent, because they are exactly that. Others, though we list as Independent — Not Yet Determined. This designation means that we don’t yet know about the hotel’s branding, something that’s often the result of our getting the jump on projects before their permits have even been submitted.

Users may find value in independent hotel projects because other information providers  — often, hotel brands themselves — don’t always tell the whole story. They may release some of their planned projects, but not all. In fact, HotelMarketData users often find big-name planned hotel projects that the same big names haven’t acknowledged publicly. So, if you’re already looking at a smaller piece of the pie, and that piece has a bite taken out of it, you might want to look elsewhere. Like another, bigger, not half-eaten piece of pie.

What’s more is that independent hotels are still hotels. They require much of the same planning and construction expertise, service providers, materials, and labor that do other hotels. The key difference is that large hotel chains often work with the same developers, architects, and contractors. Not only do independent hotel projects occupy a large, somewhat untapped space, but they also don’t necessarily have predetermined project relationships. That’s where you and your business enter the picture.

Independent Hotel Construction Pipeline

As you can see below, the pipeline has nearly $23 billion in planned projects.

According to HotelMarketData from BuildCentral, Las Vegas currently has more planned & ongoing independent hotel projects than any other city in the country.

Notable Planned Independent Hotels

Plaza Hotel & Casino

Hilltop House

Bahia Cabana Hotel

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